
I had a great lunch yesterday with a good friend catching up, talking about what's happening in "our world's" right now. And because he's as interested in fitness and health and performance as I am these conversations inevitably turn to fitness and nutrition discussions.
And… as always I have a great revelation!
First, almost everyone I come across (both, professionally and personally) want the "answer" to how to get a firm, lean, fit and healthy body…
a beach-ready body!
And if you listened to the market research in this area you would know that pretty much all of them want that "answer" to be one of the following:
- A new nutritional supplement that will transform one's body without any other exercise, nutritional or lifestyle change,
- A pharmaceutical to do the same,
- A forgotten exercise which when performed randomly, with really bad form and technique at low intensities will simultaneously burn fat and increase muscle while they sleep,
- A miracle food not found in the civilized world, the absence of which in one's diet is responsible for all manner of misfortune, from lack of muscle tone to skin wrinkles and everything in between!
That market research is depended on very heavily in the fitness world (just read the magazine covers the next time you're at the check-out stand of the grocery store)!
There are some 80,000 nutritional supplements marketed in North America for their supposed medicinal properties, solving lack of muscle mass, lack of the "correct" hormones, too much body fat, too much stress hormones, too much joint problems, etc. And there are almost as many "diet systems" that do the same. But the FACT is, most people depending on these products have NEVER changed their bodies (at least not for the better). They've just spent a lot of money. Sad but true.
Ok, back to my lunch-time conversation…
My friend, who has really transformed his body in the last couple years, I mean REALLY transformed it, like went from walking around the block for exercise to now doing ultra-marathons and deadlifting 380 pounds, who just had to buy all new $500 suits because the tailor couldn't take any more inches off his old suits, I'm talking a real fitness success story, says to me,
"it's just my opinion Ryan but you should consider getting all your clients onto the paleolithic nutrition program…"
And he went on to talk about the successes that he's seen from switching to "paleolithic eating:"
"he's lost well over 30 pounds of fat and has had major improvements in his blood chemistry,"
"girlfriend lost 15 pounds with no change in exercise,"
"receptionist lost 12 pounds in first two weeks,"
"girlfriend's mom has less arthritis symptoms now after just a month of paleo eating,"
"etc., etc."
Here's the thing, HE'S TELLING THE TRUTH!
I know most of these people and their transformations ARE real.
So, was it paleo that did it? Is the paleolithic lifestyle the "answer" to fat loss, muscle gain, performance enhancement, etc.? The answer to the perfect "beach-ready body?"
Well… yes and no!
There's no doubt that eating paleo (lots of lean meats, vegetables and natural fats, and cutting out all the crap you're eating right now) will make you leaner, healthier and more fit. But so will Athlon Elite's 10 Habits nutrition system, so will the South Beach diet system, so will many other forms of natural healthy eating.
So why are these people on the paleo diet having so much success???
Simple. It's 3 things:
- A definitive system of what to do (we need something to tell us what to do)
- A little good coaching (from my friend) to help encourage them through the tough times, and
- The personal motivation and commitment to make the change in their lives.
That's it. That's what it takes.
So, my revelation?…
The system itself (the rules) is only 1/3 responsible for the actual success of someone's transformation. The other 2/3 comes from within, and comes from having a good coach to help you really find that "within" and use it to better yourself.
It's not just the system. It's not ONLY about whether you only eat "good" fats, or whether you DON'T eat any grains at all, it's about having some good help to get through a sound health and fitness program because most people do not have natural discipline, intensity and tenacity of my good friend. He's a special breed and is able to find his "within" easier than most.
The fact is: "most successful people in EVERY endeavor tend to actively seek mentorship and support."
READ THAT AGAIN!

When you have good coaching you're surrounded by motivated and knowledgeable peers. And when you take advantage of that you realize your goals. Every successful person inevitably pays homage to a coach that helped them get there (faster and more effectively than they would have otherwise)!
Get qualified coaching and you can do ANYTHING you want to do. It's all about someone helping you find what's within yourself, organize it into measurable, definable goals, and then help you realize those goals following a good set of "rules" and helping you with guidance through the tough times.
GET A COACH.
Just listen to Sheri Bruner who recently completed our Athlon Fitness Challenge, losing 24 pounds and 9% body fat in just 3 months:
"Thanks to Athlon Elite, and especially Amy for all of her support and encouragement. I really do feel "transformed" and know I couldn't have achieved this level of success without her…"
Call today for a FREE consultation (805) 546-6070, or click here.
We'll help you get there. All you need is a good coach!
Until next time,
Ryan




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